A clean and well-maintained gym is more important than you might think. In fact, it can be a critical factor in whether or not a potential member decides to join, and can also impact their decision to remain a member in the long term. This article will explore the importance of gym cleanliness and provide some tips on how to keep your facility as clean and germ-free as possible.
The Significance of a Clean Gym
According to a study by the International Health, Racquet & Sportsclub Association (IHRSA), cleanliness is one of the most important factors in maintaining member satisfaction, retaining members, and driving revenue. If members perceive the gym as being unclean, they are much less likely to recommend it to friends or family, and they may even decide to cancel their membership.
In fact, the study found that 10% of members who recently terminated their membership cited the gym's unclean environment as a factor in their decision to leave.
A clean gym not only helps with member retention but can also be a key competitive advantage for gym owners. New members in particular tend to place a high value on a clean workout environment. This means that gym owners should aim to meet or exceed their members' expectations when it comes to cleanliness, especially for facilities with high membership fees.
Tips for Keeping Your Gym Clean
Now that we've established the importance of a clean gym, let's look at some tips for achieving this goal:
Schedule Cleaning at the Right Time
The timing of your cleaning schedule is crucial. Don't only clean late at night or early in the morning when few members are present. Instead, try to schedule cleaning at various times throughout the day so that members can see your commitment to maintaining a clean environment. In addition, make sure that cleaning staff are visible, friendly, and willing to accommodate member requests.
Encourage Members to Help
While it's not reasonable to expect members to clean the entire gym, you can encourage them to help by providing disinfecting wipes and dispensers for gym equipment. Place trash bins throughout the gym so that members can dispose of any unwanted items, and make sure that there are signs reminding them to wipe down machines after use.
Sanitize Quickly With Disinfectant Wipes
Gym equipment is a magnet for bacteria and germs, so it's essential to sanitize equipment regularly. Disinfectant wipes are a great option for this task. Make sure that your cleaning staff wipes down the full surface of the equipment and lets it dry completely before members are allowed to use it. The disinfectant should be allowed to rest on the equipment for at least 2-3 minutes to ensure that it's effective.
Consider Additional Cleaning Products
While disinfectant wipes are a good start, they're not the only option for keeping your gym clean. Consider using gym disinfectant sprays or electrostatic sprayers filled with disinfectant solutions. Make sure to follow the directions on the disinfectant solution and apply it to machines on a regular basis. Leaving spray bottles by popular machines along with disinfecting gym wipes, paper towels, and hand sanitizer can also be helpful. It is also necessary to vacuum around equipment.
Use Cleaning Products That Target Specific Germs
If you're particularly concerned about specific germs like Methicillin-resistant Staphylococcus Aureus (MRSA) or Coronavirus, consider using cleaning products that are specifically designed to target those germs. Your cleaning staff should use an EPA-registered antibacterial product. Keeping your gym clean is crucial for maintaining member satisfaction and retention, as well as driving revenue. By following the tips outlined in this article, you can help ensure that your gym is a clean and great place to workout in.